shift in marketing reality

Lots of talk in church world about positives and negatives of marketing & branding. This video piece reminds us that yes, we have a message to advertise as well. And we must understand how communication has changed.

If we’re still sending messages the same as 30 years ago, even 5 or 10 years ago, they’re not going to reach people.

http://vimeo.com/moogaloop.swf?clip_id=2753002&server=vimeo.com&show_title=0&show_byline=0&show_portrait=0&color=ffffff&fullscreen=1
Scholz & Friends: “Dramatic shift in marketing reality” from Michael Reissinger on Vimeo.

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