That’s branding. A church sharing their story in a way that matches what someone experiences in our actual time together.
That’s authenticity, vulnerability and clear communication – which is something people value. In our overconnected, oversaturated world, clear and simple cuts through the chaos.
Our church leaders started a branding process a couple months ago. We wanted to clarify what made us unique in our town of about 70,000 people. It’s a fairly conservatively religious town with a lot of churches. Our church was the first in town, over 125 years ago. Why does the town still need our specific faith community? What do we bring to the conversation?
At first, we spent a lot of time talking about our desire to welcome people right where they are AND inviting them to grow in Christ. We found this difficult to communicate in a short memorable way. This turned out to be more of a value or potential vision.
This church voted to become a reconciling church in March 2015. We knew there weren’t a lot of churches in town where LGBTQ person were fully welcome to participate and lead. Maybe this was our significant message to communicate?
We then realized our rainbow flag on our board out front, our website and lobby communicate a lot about us without giving language to it. One new person shared they are straight and knew the rainbow meant we were welcoming and open to all. This was a place they wanted to be. The rainbow flag was already part of our brand.
Questions are central to the way Jesus taught and interacted with people. Having a safe space to ask questions is integral to spiritual growth. We have a wonderful opportunity to live this out in how we live and love together as a church. This already lines up with our theology and lived practice of our faith. Questions and doubt awaken our faith. It means we’re alive! Our faith is not a static story to memorize and rules to follow. It’s a relationship with God, others and creation that’s real.
Your branding team: Pastor Jenny Smith, Caryn Young, Anne Rodeheaver, Jodie Moll, Steve King, Lisa Fuller, Vern Woods, Steve Smith, Bill Gordon, Jason Crocker, Heather Riggs, Tanya Pile, Katie Oliver, Lei Canonizado, Briannan Cohrs, Kim Clark & Kass Clark
Below you can see some examples of what we can share with our community as we create space for our questions and conversation.